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Privacy Policy

Effective date: January 1, 2024

This Privacy Policy explains how Shasilo (collectively, "Shasilo", "we", "us" or "our") collect, use, share and process your information as well as the rights and choices you have associated with that information. This Privacy Policy applies to all personal information collected during any written, electronic, and oral communications or collected online or offline, which include: our website located at (the “Site”), our mobile application (the “App”) as well as any other written, electronic, and oral communications with Shasilo and its representative parties (collectively, the “Services”).

Please read our Terms and Conditions and this Policy before accessing or using our Services. If you cannot agree with this Policy or the Terms and Conditions, please do not access or use our Services. If you are located in a jurisdiction outside the European Economic Area, by using our Services, you accept the Terms and Conditions and accept our privacy practices described in this Policy.

We may modify this Policy at any time, without prior notice, and changes may apply to any Personal Information we already hold about you, as well as any new Personal Information collected after the Policy is modified. If we make changes, we will notify you by revising the date at the top of this Policy. We will provide you with advanced notice if we make any material changes to how we collect, use or disclose your Personal Information that impact your rights under this Policy. If you are located in a jurisdiction other than the European Economic Area, the United Kingdom or Switzerland (collectively “European Countries”), your continued access or use of our Services after receiving the notice of changes, constitutes your acknowledgement that you accept the updated Policy.

In addition, we may provide you with real time disclosures or additional information about the Personal Information handling practices of specific parts of our Services. Such notices may supplement this Policy or provide you with additional choices about how we process your Personal Information.

At Shasilo, we make shopping easy while giving you great privacy protection, which means we only collect necessary personal data. Shasilo collects certain personal data about you and your use of our Services. This information is divided into two main categories: (1) information you provide to us directly, and (2) information we automatically collect from you.


I. Information you provide to us directly

We collect personal information when you use our Services, create an account with us or submit personal information when requested with the Site. Personal information generally is any information that relates to you, identifies you personally or could be used to identify you, such as your name, email address, phone number, address and payment account number. The definition of personal information varies by jurisdiction. Only the definition that applies to you based on your location applies to you under this Privacy Policy. Personal information does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.

The types of personal information that we may collect about you include:

1.1 Information You Directly and Voluntarily Provide to Us to execute the purchase or services contract.

We collect your personal information you give us when you use our Services. For example, if you visit our Site and place an order, we collect information that you provide to us during the ordering process. This information will include your first and last name, mailing address, email address, phone number, payment account or credit card information. We may also collect personal information when you communicate with any of our departments such as customer service, or when you complete online forms or surveys provided on the Site. You may also choose to provide your email address to us if you would like to receive information about the products and services that the Shasilo offers.

1.2 Information You Provide to us to improve our products and services.

You may voluntarily provide us with your height, age, and weight and measurements and your preference. This information is used by us to recommend clothing sizes, and to provide fit prediction services for you.

1.3 Information You Post on the Site.

If you post information on public areas of the Site, for example a customer review, that information may be collected and used by Shasilo, users of the Site, and the public generally. We strongly recommend that you do not post any information through the Site that allows strangers to identify or locate you or that you otherwise do not want to share with the public.

1.4 Information You Provide through our Live Chat on the Site.

We will also store your voice information when you communicate with customer service via voice for related issues, and we will keep your voice information secure. You may provide personal information through our Live Chat which is available on the Site 24 hours a day. We strongly recommend that you do not post any information through the Live Chat that you are not comfortable sharing with a chat employee.

1.5 Information You Provide to Participate in Sweepstakes.

From time to time, we may ask you to complete a survey and/or offer you an opportunity to participate in promotions, programs and/or sweepstakes (collectively, “Promotions”) via the Site or through a third-party platform. If you choose to participate in a Promotion, we will collect and store the personal information you provide in connection with your participation in the Promotion, including, but not limited to, your name, email address, date of birth, and/or phone number. Such information shall be subject to this Privacy Policy unless otherwise stated in the official rules or guidelines of the Promotion or in another privacy policy governing the Promotion.

Information we collect in connection with a Promotion will be used to administer the Promotion, such as by notifying winners and distributing prizes. As permitted by applicable law, your information may also be used by Shasilo or the Promotion sponsor for marketing purposes. Your entry into the Promotion may result in the addition of your information to our mailing list as well as to the mailing list of our promotional partners. Acceptance of a prize may require you (unless prohibited by law) to allow us to post publicly some of your information via the Site, such as on a winner's page.

1.6 Information You Provide to SMS Marketing.

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

Opt-in data and consent for text messaging will not be shared with any third-parties except for messaging partners, for the purpose of enabling and operating our text messaging program.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.


II. Information we automatically collect from you

2.1 Device Information

When you access our Websites or App using a desktop or mobile device, we may be able to identify your device's unique device identifier, operating system, and your mobile device's advertising ID.

2.2 Usage Data

When you use our Websites or App, we automatically collect data about how you engage with our Services, such as browsing, adding to your Wishlist and placing orders, etc. This data may include your Internet Protocol (“IP”) address, browser type, domain names, referring and exit URLs, pages viewed and the order of these page views, the date and time you access our servers, and other diagnostic data.

2.3 Location Information

When you use our Websites, we may infer your location to enable us to show you our content localized for your area. Specifically, we may use your IP address to infer your general geographic region. You may choose not to share your location details with us by adjusting your mobile device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.

2.4 Combination and automated information

We may also combine the information we collect among our services and across your devices and use different technologies to process your information for the purposes described above. For example, we use automated systems that analyze your account status and payment information to detect the unsafe and unsecured payment. We also use automated systems to assess security of your account and provide you suggestion to improve the security of your account.

2.5 Cookies and Other Technologies

We use cookies and similar technologies in our Websites and Services to help us collect personal data. These technologies help us to better understand user behavior including for security and fraud prevention purposes, tell us which parts of our Websites people have visited, and facilitate and measure the effectiveness of web functions. For more details about how Shasilo uses these technologies, and your opt-out opportunities and other options, please see Shasilo’s Cookie Policy.


III. How We Use Your Personal Information

Shasilo uses your personal data only when we have a valid legal basis to do so. Depending on the circumstance, Shasilo may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, protect your vital interests or those of other persons, or comply with the law. We may also process your personal data where we believe it is in our or others’ legitimate interests, taking into consideration your interests, rights, and expectations.

3.1 To Provide You Our Services

We will use your personal information to provide information or perform Services that you request, including managing your request as a registered user of our Site. If the applicable information is to be provided or Service is to be performed by a third party, then we will disclose the applicable information to the third party providing the information or performing applicable Services. All third parties that we work with are contractually obligated to protect your information as disclosed in this Privacy Policy.

3.2 For Internal Use

We use your personal information for the purposes of furthering our business, including improving our Site's content and functionality by analyzing where, on which types of devices and how our Site is used, how many visitors we receive, and where they click through to the Site from. We also use it to remember you in case you re-visit our Site, so we will know if you have already been served with surveys, or (where Site content is undergoing testing) which version of the content you were served.

3.3 To Provide You with Service-Related Communications

We will send you administrative or account-related information to keep you updated about your account and the Services. Such communications may include information about Privacy Policy updates, confirmations of your account actions or transactions, security updates or tips or other relevant transaction-related information. We process your contact information to send you such communications. Service-related communications are not promotional in nature. You are not able to unsubscribe from such communications, otherwise you may miss important developments relating to your account or the Services.

3.4 To Provide Customer Support or Respond to You

We collect any information that you provide to us when you contact us. Without your personal information, we cannot respond to you or ensure your continued use and enjoyment of the Services.

3.5 To Ensure the Security of the Services

We care about keeping you secure and safe while using our Services. Keeping you safe requires us to process your personal information, such as your device information, activity information and other relevant information. We use such information to combat spam, malware, malicious activities or security risks; improve and enforce our security measures; and to monitor and verify your identity so that unauthorized users do not gain access to your information. We cannot ensure the security of our Services if we do not process your personal information for security purposes.

3.6 To Maintain Legal and Regulatory Compliance

Our Services are subject to certain laws and regulations which may require us to process your personal information. For example, we process your personal information to pay our taxes, to fulfill our business obligations, ensure compliance with employment and recruitment laws or as necessary to manage risk as required under applicable law. Without processing your personal information for such purposes, we cannot perform the Services in accordance with our legal and regulatory requirements.


IV. Sharing Your Personal Information

Other than sharing your personal information so that you can use our Services, or as required or permitted by law, we do not share personal information about you with non-affiliated third parties. We may share and disclose your personal data in the following limited circumstances.

4.1 Within Our Corporate Organization

Shasilo is a part of a corporate organization that has several legal entities, business processes, management structures and technical systems. Shasilo may share your personal information within this organization to provide you with the Services and take actions based on your request.

For example, we may share your personal information within our organization to facilitate payment processing.

4.2 Third-party Service Providers and Partners

We may share your personal information with third-party service providers acting on our behalf to help us operate our Services. Service providers and vendors provide us with support services such as credit card processing, website hosting, email and postal delivery, analytics services, conducting surveys and research, and performing network maintenance. These third parties can only use your data in accordance with our written instructions and must comply with the information security protections we have put in place.

4.3 With Third Party Advertisers

In certain instances, and subject to the applicable law, we may share your personal data with third-party advertisers.

4.4 To Enforce our Rights, Prevent Fraud, and For Safety

To protect and defend the rights, property, or safety of Shasilo or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud or security issues.

4.5 To Fulfill Legal Obligations

We may share your personal data if we are under a duty or legal obligation, in order to enforce or apply our terms and conditions, or to protect our rights, property, or the safety of our personnel or third parties.

4.6 For Sale, Merger or Acquisition

If we or substantially all our assets were acquired by a third party, personal data which we hold may be one of the transferred assets.

4.7 With our Affiliates

We may share your personal data with our affiliates, parent, subsidiaries, and investors.

4.8 Co-Branded Services and Features

Portions of our Site or Services may be offered as part of co-branded services and features. We will share your personal information with our co-branded partners based on your voluntary use of or participation in a co-branded service or feature. The co-branded partners will be identified on the co-branded feature or service, along with an applicable co-branded partner's privacy policy. Use of your personal information by a co-branded partner will be subject to a co-branded partner’s privacy policy. If you wish to opt-out of a co-branded partner’s future use of your personal information, you will need to contact the co-branded partner directly.

4.9 With Consent

We may share Information with third parties when we have consent to do so. We may also share your personal data with third parties when you use our services to intentionally interact with them, such as social networking sites.


V. Protection of Personal Information

At Shasilo, we believe that great privacy is based on great security. We use industry-standard technical and organizational measures to protect your personal data. In addition, we consider the sensitivity of the personal data and the processing, and the threats posed. We spare no effort to improve these safeguards to keep your personal data secure.


VI. Retention of Personal Data

Shasilo will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.


VII. Age Limitations

Shasilo does not allow Children, which we consider to be an individual under the age of 16, to use our Services. If we learn that we have collected personal data from a child under the age of 16, we will delete that personal data as quickly as possible. If you believe that a child under 16 may have provided us with their personal data, please contact us at


VIII. Cross-Border Transfer of Personal Data

Shasilo offerings connect you around the world. Therefore, your personal data may be transferred out of the country you live. Shasilo complies with laws on the transfer of personal data between countries to help ensure your data is protected and safe. Shasilo’s cross-border transfers of personal data collected in the European Economic Area, the United Kingdom, and Switzerland are governed by Standard Contractual Clauses.


Ⅸ. Your Privacy Rightsat Shasilo

Individuals located in certain countries, including but not limited to the European Economic Area, the United Kingdom, and Switzerland have certain rights in relation to their personal data. At Shasilo, we respect your rights to be informed, access, rectification, portability, restriction, object to processing, and deletion of your personal data. To exercise your privacy rights and choices, please contact us at If you make a request, we will respond to you in one month.

In addition, we may also process your personal data for direct marketing purposes, and you have a right to object to Shasilo’s use of your personal data for this purpose at any time. If you do not want us to use your email account to send you marketing emails or promotional materials, please click on the unsubscribe button at the bottom of our emails. If you do not want us to use your Whatsapp account and SMS to send you marketing materials, please opt out during the registration process or by responding STOP to any message you receive. In both cases above, to stop receiving marketing materials, you can also contact us at


Ⅹ. Your California Privacy Disclosures

This section is intended to assist California customers to know details about the personal data Shasilo collects and the rights afforded to them.

California consumers have a right to be informed, access, and deletion of their personal data under the California Consumer Privacy Act (as amended “CCPA”). California consumers also have a right to opt out of the sale of their personal data by a business and a right not to be discriminated against for exercising their California privacy rights. Shasilo does not sell the personal data of California consumers and does not discriminate in response to privacy rights requests. To exercise your privacy rights and choices, please contact us at If you make a request, we will respond to you in one month.

For more details about our privacy practices, please see the sections above in this Privacy Policy. The Privacy Policy includes what personal data is collected and the purposes of use, as well as whether Shasilo discloses that personal data and if so, the categories of third parties to whom it is disclosed.

Shasilo does not track its customers over time and across third-party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals.


XI. Notice to Individuals in the European Economic Area, the United Kingdom and Switzerland

This section only applies to individuals using or accessing our Service while located in the European Economic Area, the United Kingdom, or Switzerland (collectively, the “European Countries”) at the time of data collection. Pursuant to the EU’s General Data Protection Regulation (GDPR), personal information is referred to as personal data. For the sake of clarity references to personal information in this Policy concerns personal data in the sense of the GDPR.

We may ask you to identify which country you are located in when you use or access some of the Services, or we may rely on your IP address to identify which country you are located in. When we rely on your IP address, we cannot apply the terms of this section to any individual that masks or otherwise hides their location information from us so as not to appear located in European Countries. If any terms in this section conflict with other terms contained in this Policy, the terms in this section shall apply to individuals in a European Country.

11.1 Our Relationship to You

Your personal information is collected and processed by Bestwo International Co., Limited, Incorporated in HongKong, which is operating the Site or App and the sale of Shasilo brand products. In other words, Bestwo International Co., Limited is the Controller of the data. This means that we are responsible for processing and protecting your personal data.

11.2 Legal Bases for Processing Your Personal Information

We rely on the following legal bases under the GDPR in processing your personal information.

Our legal basis to process personal information for the following sections of this Privacy Policy is your consent.

Section 2.5 In relation to mobile Advertising and third-party advertising and analytics cookies, that collect your personal information, as described in that Section.
Section 4.3 Third Party Advertisers
Section 4.9 Consent

Our legal basis to process personal information for the following sections of this Privacy Policy is to provide our Services to you. Our processing is based on our contract obligations or to take steps at the request of the individual prior to entering into a contract.

Section 3.1 To Provide You Our Services
Section 3.3 To Provide You with Service-Related Communications
Section 3.4 To Provide Customer Support or Respond to You
Section 4.1 Within Our Corporate Organization
Section 4.2 Third Parties
Section 4.8 Co-Branded Services or Features

Our legal basis to process personal information for the following sections of this Privacy Policy is our legitimate interest to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimize our Services.

Section 3.2 For Internal Use

Our legal basis to process personal information for the following sections of this Privacy Policy is to comply with our legal obligations, or your vital interest.

Section 3.5 To Ensure the Security of the Services
Section 3.6 To Maintain Legal and Regulatory Compliance

11.3 Marketing

We will only contact you if you are located in a European Country by electronic means (including email or SMS) based on our legitimate interests, as permitted by applicable law or your consent. If you do not want us to use your Personal Information in this way, please click the unsubscribe link at the bottom of any of our email messages to you or contact us at You can object to direct marketing at any time and free of charge.

11.4 Individual Rights

We provide you with the rights described below when you use our Services. We may limit your individual rights requests:

(a) where denial of access is required or authorized by law;
(b) when granting access would have a negative impact on other’s privacy;
(c) to protect our rights and properties;
(d) where the request is frivolous or unrealistic.

If you would like to exercise your rights under applicable law, please contact us at

  • You can request access or deletion of your personal information, subject to certain exceptions.
  • You can correct or update your personal information, object to processing of your personal information, ask us to restrict processing your personal information or request portability of your personal information.
  • If we collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of the processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information.

If you believe we have infringed or violated your privacy rights, please contact us at so that we may resolve your dispute directly.

11.5 Transfer of Your Personal Information

When you access or use our Services, your personal information may be processed or transferred outside the EEA, including to the United States and China. Such countries or jurisdictions may have data protection laws that are less protective than the laws of the jurisdiction in which you reside. For these transfers we rely on appropriate safeguards as permitted under the GDPR such as Standard Contractual Clauses, and/or we transfer the personal information pursuant to Article 49 (1) (b) GDPR to provide our Services pursuant to the Terms & Conditions. If you do not want your information transferred to, processed, or maintained outside of the country or jurisdiction where you are located, you should immediately stop accessing or using the Services. For further details about these transfers and the safeguards that we use to facilitate such transfers, contact us at


XII . Complaints

If you have complaints about how we process your personal information, please contact us at If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision or lodge your complaint with your local data protection authority.


XIII. Contact us

If you have questions about Shasilo’s Privacy Policy or privacy practices, need further information about our privacy policy, would like to submit a complaint, or would like to exercise any of your privacy rights, please feel free to contact us at You can also contact us via Livechat at our Site.


Thank you for reading our Privacy Policy!